Wednesday, February 25, 2009



An American tea expert said of grocery store tea, "the tea forced to choose between the mediocre and the vile." This comment is based upon the fact that much of the tea on the market today is of low quality. Grocery store tea, already lower in grade, is usually blended to create a consistent but far from satisfying flavor.

Most consumers think of tea as just tea. Similarly, 10 years ago, consumers viewed coffee as just coffee. Today, there are many varieties of coffee, priced according to quality, freshness, and rareness. Similarly, tea will follow this trend. Just like coffee, not all tea is created equal.


Tea leaves are classified as Green, Oolong or Black. The tea color is a result of the chemical changes that occur to the leaves when they are given time to oxidize, before drying, during the manufacturing process.

Tea leaves that have been given full time to ferment become black tea. Black tea accounts for 98% of the tea consumed in North America.

Oolong leaves are those that have been given a shorter time to oxidize or semi-ferment.

Tea leaves which have been dried without time for oxidation or fermentation remain green in color.


India is the largest producer and consumer of tea. Tea leaves from India are graded according to various criteria.

The most important factor is the size of the leaf.

Teas are divided into broken grades and leaf grades.

Broken grades consist of smaller leaves and broken leaf particles. These teas usually produce stronger and darker tea liquors. The smallest tea particles are labeled as dust and typically used in tea bags.

Only about 20 percent of teas produced are leaf grades which are the larger tea leaves. These rarer teas tend to produce liquors that are smoother and lighter though less strong than the broken grades.

Tea Connexions specializes in rarer leaf grade teas because they produce a superior, more satisfying cup of tea. Demand for high quality teas is growing. Now is the time to secure your position in the specialty tea business as the market is growing.


The long term success of your tea business is based upon repeat sales. Once you build your market, repeat sales enable you to sit back, relax, and harvest profits year after year.

Tea Connexions provides you with extensive training so that you can learn how to market the products. Perhaps, the greatest competitive and differentiating factor about Tea Connexions' products is the packaging.

Most shops specializing in high end teas, package the products in plain tins with a label. Usually, they buy the tea in bulk, and then re-package it. Re-packaging the tea compromises the freshness and exposes the tea to potential impurities.

All loose leaf Tea Connexions' teas are sealed in India by our partner who has been in the tea business for more than 50 years. Sealing the teas at the source for retail use in North America, ensures the freshness of the tea and prevents the introduction of impurities because no re-packaging occurs in North America.

Packaging causes the consumer to stop and consider your product. Better quality teas PLUS unique packaging enhances your ability to market these products. The product line is divided into two distinct categories:


Tea refills are packaged in colorful, and eye-catchy cartons. These items are ideally suited for distribution through health, food, and specialty tea retail channels.


Our packaging has been called "consumer art." Each of our containers is a piece of hand-crafted art, making it a perfect gift item. Pre-packaged with the very finest teas, these items expand your markets to include gift and specialty stores.

In addition, we also carry a selection of tea bags from both India and China.

I hope you found this information useful. To speak with me directly, feel free to call toll free: 1-877-leaftea (532-3832) ext. 111.

Best Regards,

Sanjay Gupta

P.S. Over the years, we have received many questions and requests for specific information from prospective members. The most popular questions are answered below. Click the links for the full articles.

What are some of the tax advantages of starting a business?

What are the most common reasons, people decide to start a business?

What are some of the key market statistics about tea?

What are some of the key health statistics about tea?

How will distributing tea enable me to achieve financial independence?

How do I market tea?

Why do I need a website?

What are the top five reasons I should consider investing in the Tea Connexions business opportunity?

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