Wednesday, February 25, 2009


There are many marketing channels that you can market and distribute these products through: booths in malls, consumer shows, tea parties, e-commerce, gift baskets, your own gift or tea shop, fairs and exhibitions, tea-of-the-month clubs, corporate incentives, gift and tea shops, specialty grocery stores and restaurants, book shops, gift basket businesses, university and college campuses.


Tea Connexions uses "Tea-mission Marketing" to get customers.

To date, Tea Connexions has given away TENS OF THOUSANDS OF DOLLARS worth of tea to entrants who have received enough tea to make more than 100,000 cups of tea. This contest enables Tea Connexions to Permission Market and we recommend our members to use this method of marketing as well.

Permission marketing is an efficient, cost effective method of marketing that produces outstanding results. What is "permission marketing"? The concept is simple.

There are two distinct types of marketing.

i) "Interruption marketing" is used to get a prospects attention. Methods of "interruption marketing" include television, radio, telemarketing, flyers, etc. Many companies rely exclusively on this method of marketing.

ii) In contrast, "permission marketing" takes a totally different approach. Permission marketers only market to people that asked to be marketed to.

How is permission marketing applied to the tea business?

I have coined the term, "tea-mission" marketing because we use "permission" marketing extensively to ****turn strangers into friends and friends into customers****.

The key, of course, is to create a list of prospects, which is not that difficult to do. Tea Connexions launched a contest site that gives away tea to build a database of tea consumers. To date, tens of thousands of individuals have entered our contest.

Here's how we built the list.

Step 1: Traffic generation.

Link popularity. I repeat Link Popularity. This is the reason our contest site has done so well. There are 100's of websites linking to our contest site. So many that for many key words this site ranks very high in search engines such as Google. It is interesting to note, that we did not pay anything for these rankings. All we did is spend the time to get as many other web sites to link to our site.

Step 2: Get Permission

We purposely designed this website to be very simple. It is designed so the visitor can easily see the prize and then enter. When someone enters, they give us permission to send them a periodic e-mail announcing winners of the prize valued at over US$150.

Step 3: Tea-Mission Marketing

To keep contest entrants informed of winners, we send newsletters by e-mail and also post it online. This newsletter is also packed full of useful health, tea education, and scrumptious tea recipes. The main purpose of this website is to:

**Create awareness of our product line and company!**

Tea Connexions supplies the prize, maintains and promotes the website, researches and writes the newsletters, and sends traffic to many of our partners websites at no cost to them. Tea Connexions' sponsorship of this contest is just one valuable service our partners benefit from. To learn more about the privileges and benefits of membership visit:

You can even start a contest on your own tea site and use information from our newsletters to permission market to your database.

Once you are a member, all you have to do is read the section on "Permission Marketing" to learn how you can build a database of enthusiastic tea drinkers. Now, imagine the possibilities...

I hope you found this information useful. Feel free to call call me directly, toll free: 1-877-leaftea (532-3832) ext. 111 if you require further marketing guidance.

Best Regards,

Sanjay Gupta

P.S. Over the years, we have received many questions and requests for specific information from prospective members. The most popular questions are answered below. Click the links for the full articles.

What are some of the tax advantages of starting a business?

What are the most common reasons, people decide to start a business?

What are some of the key market statistics about tea?

What are some of the key health statistics about tea?

What is so special about Tea Connexions teas?

How will distributing tea enable me to achieve financial independence?

Why do I need a website?

What are the top five reasons I should consider investing in the Tea Connexions business opportunity?

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