Sunday, November 23, 2008


Starting any new business is tough. To succeed in the tea business, take the following action:

1. Source the Product
2. Negotiate Price
3. Develop Marketing Tools
4. Faciliate E-Commerce
5. Promote and Market
6. Educate

1. Source the Product

To establish a tea business, you will need to source product, either through established importers and wholesalers or by purchasing direct from tea estates. Sourcing product takes time, much effort, and money.

As a member of Tea Connexions you don’t have to worry about these challenges. We spent two years and tens of thousands of dollars researching suppliers. After meeting with dozens of prospects, we settled on a select few. Our product line grew from 15 items in 2001 to more than 200 today and we are continually on the lookout for more high quality products from reputable suppliers. Our product line is unique because it focuses on the tea markets that are projected to grow by double digits: specialty tea, specialty flavored, organic, oolong, and green tea. Tea Connexions carries the finest of each.

2. Negotiate Price

To make your tea business profitable, you will need to negotiate favorable pricing. This is the tricky part because most tea companies offer volume discounted pricing: the more you purchase, the lower your price. The question is how much are you willing and able to invest before you have an established customer base.

Fortunately, we also did that work for you so you don’t have to negotiate price. As a member of the Tea Connexions Buying Group you benefit from volume discounted pricing without committing to purchasing large amounts of inventory. We traveled and met with suppliers to negotiate volume direct pricing, which we pass on to you.

For your convenience, we also drop ship small orders for you – a service not offered by many other tea companies.

3. Develop Marketing Tools

To market your teas effectively, you will need catalogs, brochures, business cards, and preferably a website. When Tea Connexions got its first catalog designed, it took 45 days and cost more than a thousand dollars to design. We then had to invest in printing after negotiating rates with dozens of printers.

As a member of Tea Connexions, once again you reap the benefit of our hard work. You don’t have to order thousands of catalogs to get a good price. Tea Connexions orders pallet loads of 50,000 or more marketing tools at a time. We do this so that we can offer you competitive rates on orders as small as 100 catalogs. Our goal is to offer you high quality print tools at cost effective rates.

4. Facilitate E-Commerce

To succeed in today’s business climate, you need a website. For that website, you need images, text, a shopping cart, a designer, and more. As part of our turn-key e-commerce package, your website is set up and ready to take orders. With our knowledge and expertise, we can get a website up and running in one tenth of the time it could take if it was built from scratch.

5. Promote and Market

Marketing takes time, money, and persistence. Consider this: to generate revenue, you will need to promote your business.

At Tea Connexions, we help promote all of Distributors through our online presence. Websites like, and send consumers to our Distributors. Tea Connexions also invests heavily in advertising to promote our website These visitors often end up on our other sites – providing valuable traffic to our Distributors’ websites.

6. Educate

To effectively own and operate a tea business, you must educate yourself about the business and marketing concepts.

As a member of Tea Connexions, you gain access to online training which offers tea education as well as business and marketing guidance. In fact, our online training includes an ever-increasing 400 html pages. We do the research; all you have to do is visit the training weekly or monthly to stay up to date. Our goal is to give you all the information you need to succeed.

Tea Connexions’ Goal Re-Visited

The Tea Connexions goal is simple:

To give you the knowledge, tools, and products that enable you to profit from the growing opportunities offered by tea.

We accomplish this goal by offering you high quality teas, marketing solutions, and training. The success of Tea Connexions and the buying group is directly dependent on the success of our members. For that reason, we strive to offer top quality products, training and tools to help you succeed. As a member of Tea Connexions, you receive a turn-key tea business that includes access to training, marketing tools, guidance on business and marketing. You also receive marketing support through our websites, e-commerce, and live support from our staff. All you have to do is market the product. That’s it.

We even offer you downloadable marketing tools that you can use to create a strategy to attract new customers. For instance, posted in the training area is a downloadable wholesale kit in MS Word format that you can customize and give to prospective gift shops, tea shops, and others that may want to purchase from you for resale. One of our Distributors used this kit to set up 10 wholesale clients in just 30 days.

Now that you understand how we help you start a tea business and succeed, click here to learn more about the Privileges and Benefits we offer.

Drink Tea and Prosper!

Live with Passion!

Best Regards,

Sanjay Gupta

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